Our guide to selling a property

Before you can make such a big decision as to whether it's the right time for you to sell, you must first know more about:

• The area you're selling in - Get to know the details people look for, such as transport links, school information, crime rates, proximity to local amenities etc.
• What the local property market is doing - This can be things such as house prices of similar properties, the number of houses up for sale currently or recently sold. This can give you an indication of what's happening in your area.
• Who's looking to buy in the area - Find out about the types of people buying in your area, such as growing families, young couples, landlords etc. This can help you and your agent target the right buyers.
• What your home is worth - You could spend hours researching this yourself, or better still, you could leave the hard work to us and we will present all of this to you on a valuation appointment.

Now that you have chosen your estate agent, it is time for them to create detailed marketing information for your property.

There is more to marketing a property than you might think, so using an experienced estate agent with a transparent process makes all the difference.

With Edwards, our marketing includes:

• High-quality photographs, both internal and external, capturing the property's best features.
• Property measurements, accurate floor plans and well-written property descriptions, which will include information tailored to the types of buyers you want to attract. We will send the listing to you prior to it going live for you to review, and will only set it live upon your approval.
• We provide a 'For Sale' board for outside the property to get local attention.
• We post listings on popular property marketing websites such as Rightmove, On The Market and our own website.
• Marketing on social media platforms including Instagram, Facebook and LinkedIn - Getting your property in front of a wider audience, and giving the potential for it to be seen by people who are looking for a property, and shared by those who aren't actively looking, but know people who are!
• Property viewings are arranged and accompanied by us. We provide regular property reviews and your own property portal on the Street app, to keep you up to date with viewings, feedback and offers.

The art of negotiation is a skill essential to any good estate agent. We follow up all viewings personally within 24 hours, by phone, as well as by email, and convey offers to you immediately. Upon receipt of an offer we qualify the buyer and get full chain details so you can make an informed decision as to whether they are the right buyer for you. We are always on hand to provide guidance and advice, but ultimately all decisions are made by you and we are happy to carry out your instructions.

Finding a buyer is just the start! Once you accept an offer, we will start to proactively chase the sale through to a successful completion. We do not just support the sale, but take an active role in progressing it and chase most sales weekly, or more frequently if required. This includes:

• Ensuring paperwork is issued promptly by conveyancers, and returned to them equally as quick
• Checking with conveyancers that searches are ordered and enquiries are raised efficiently
• Following up the mortgage application and survey
• Being on hand to resolve any concerns raised by surveyors or conveyancers
• Overall to enhance the level of communication and reduce the hassle for you.